BANK OF AMERICA
CAMPUS POP UP

The Design Challenge was to create the ideal on-campus free-standing pop-up banking experience for students at the beginning stage of their financial journey.

Design: A semi-permanent free standing pop -up experience that is high tech, high touch, and can live on your college campus and serve as a place for everyday banking. Size: 500-650 SF

The design is inspired by the Bauhaus movement exemplified by geometric shapes and organic elements. The ultimate goal is to have students feel welcomed and have a space for community on campus. This is supported by three essential areas: ATM Hub, Financial Education Center, and a Student Ambassador Program.

Financial Education Center

The Financial Education Center is a lounge and public area that holds educational seminars on banking. Organic curved couches, wooden light panels and projector screen to provide a welcoming space for social events. Student Ambassadors coupled with a wall sized digital virtual assistant (ERIKA) for all day help

ATM Hub

Reinforcing the clean Bauhaus aesthetic the ATM’s serve multiple purpoeses inside a sleek modern exterior. Fingerprint and phone identification make access easy and a voice activated digital assistant expands engagement. Charging and Locker spaces are also available with use of BOA card.